Today, the second annual May Blogathon ends. My first year of participating offers little to brag about: I posted just 15 times in 31 days.
But I could have done better. I should have done better. Why? Because blogging is as much a business as it is a passion.
So, I’m setting two goals beginning in June. First, I plan to post here at least 15 times a month from now till the next Blogathon. Second, I plan to go 31 for 31 next year. I’ll use these two strategies — strategies that I ignored during Blogathon — to bring value to you, my readers.
Strategy No. 1: be a better editor
Too often during Blogathon, I didn’t behave like an editor. There was no editorial calendar for this blog. There was no sourcing plan. I didn’t give myself assignments as an editor might. Consequently, I fell well short of others who posted regularly during Blogathon.
Solution: Beginning tomorrow, I’ll publish a calendar of planned topics for this blog. In doing so, I hope to give you a content compass and encourage discourse. But mostly I’m doing this to break a cycle of hypocrisy: I’ve written that the best blogs are like great magazines in that they combine tips with planned features. Time for me to take my own advice.
Strategy No. 2: fully engage in conversations
I’ve a confession: Although I knew that taking a stand against writing for content aggregators would generate clicks, I didn’t expect that it would touch off a debate. But it did. Post after post, the conversation raged on, and I became less and less a part of the thread. Opportunity, missed.
Solution: Better editorial planning should help to address this problem in the future. So, too, should better scheduling. I’m now holding 4-10 am mountain as my daily writing time for The Motley Fool. Other hours are to be set aside for contributing to this blog, the Quicken blog and for querying for new work.
Those are my foibles. What lessons have you learned? Come share during tomorrow’s Blogathon wrap party on Twitter.